- Here’s An Opinion On:
- Lunch Time
Restaurants & Daily Deal Websites – Hyderabad
by
aaroncorden
In the beginning, there was just Udipi, biryani, and generic-tasting north-Indian dishes. Then came the software boom, and Hyderabad slowly started morphing from a homely, conservative girl-next-door to a snazzy chica. Franchises like Pizza Hut, Mc Donald’s, Cafe Coffee Day and Subway started exposing the Hyderabad palette to slightly more cosmopolitan tastes in food.
But the city has now moved beyond its love for franchise meals to truly international cuisine. Chinese food was all Hyderabad was accustomed to, till the Little Italys of the world came to rest here. And now, we have a horde of eat-outs catering to international tastes, including Italian, Thai, American and Mexican. It is not surprising that many of these are fine dining destinations.
But sadly, the fine dining marketplace is so crowded that many restaurants have even closed down due to a lack of walk-ins. This, despite the good food and the good ambiance.
Such eat-outs might want to take refuge in daily deal websites, which offer deep discounts at restaurants, salons and other businesses. Places running empty get free publicity, and also get walk-ins, even if they have to settle for lower margins.
However, from the point of view of a deal site, among all services that can be promoted through deals, it is the restaurants that are the toughest to be cracked. Restaurateurs are never convinced very easily about the benefits that a limited-period offer would give them. Hence, it is mostly the newer lot of eat-outs, that are willing to experiment with unconventional methods of low-cost publicity.
Since these sites ask for
restaurant discounts
ranging from 40% to 60%, many shy away. Is it possible for restaurants to give away deals foregoing their margins?
On the other hand, those who do end up giving a deal have a tough question to answer from their customers: Is the food at these restaurants over-priced in the first place, enabling offers like these?
Still, fact remains that there is an increasing number of Indian Internet users who have tasted what deal from a group-buying/daily-deal site, and are open to buying more, even if it means experimenting. So for example, a software engineer sitting in Madhapur wants to take everyone out for dinner, he or she is very likely to search online for restaurant deals and pick an offer that he likes.
In such a scenario, it will not be surprising to see well-heeled restaurants and dining destinations being advertised on 90% Off websites. Whether this will re-invent their presence, or whether they will lose their charm one will have to wait and watch.
Aaron is a internet marketer, who has interest in content writing. He likes to know about
daily deals
. Works with DealDrums, which offers daily new
deals in Hyderabad
.
Article Source:
ArticleRich.com